Tuesday, September 16, 2014

Final: Talents

My talents are making people laugh in stressful situations, getting a job in the area that I currently live in, being able to keep a job for a long period of time, being able to read and write, I am able to know how to do fashion sketches and use Photoshop, and cooking. Those talents come in hand because in order to get a good job you need to have certain talents. Reading and writing is a must because those are very important. Without knowing how to read or write I would probably not succeed in the Fashion industry. "No product or service launches without development, but this process costs money. In deciding whether to go ahead with a new product some maths is needed..." -Davis & Baldwin 101 When it comes to reading, as a stylist you need to know how to read what your head stylist is trying to get at you and sometimes that does not need to be visually read but more mentally. "We earn more and borrow more than our parents or grandparents ever did. We have high expectations, and demand more choices."- Davis & Baldwin 103 Fashion sketching can important to me because you never know when you’ll need it, and you might need to sketch something real quick to show to your designer and your designer might interpret your sketch into their collection. Photo comes in hand because you never know if one day you might need to edit an image for your designer if it is specifically needed.

Final: Passions

My passions in short are simple mainly money, making people happy, eating food and shopping.  Making money is a passion of mine because in life money is needed for success. I have always love making people happy since I was young so I try to make as many people happy as I can. Eating, well I just love food. Shopping is one of my main passions because when I am shopping there is a lot to look at. "Brand style comes from the core – that is, the values of the brand." -Davis & Baldwin 82 When shopping I look for upcoming trends, current styles, fabrics, and good deals and prices. This all has to do with assistant styling, because as an assistant I make money helping people, I shop for anything that the designer needs, and  sometimes that shopping might include shopping for food.  As a stylist my passion is make sure that the people I assist to have my full attention during every part of the show no matter what.  In the industry I have to take this passion very seriously because when a designer gets too busy, it’s my job to make sure whatever they did not do, I do. My last passion as you can see is being a stylist assistant  it is fun. "Like someone choosing to dress in a particular way, brand style can be a surface appearance or reflect a greater depth." -Davis & Baldwin 82

Final: Core Values

The core values that matter to me are having set goals and finding ways to accomplish them.   My main goal is to make people happy and recognize my ambition towards becoming the best I can be.  So I chose to be an stylist assistant to prove myself and have my goals reached.  As a stylist’s assistant to me matter the most because it means having some big and important responsibilities. As long as I work hard, I am able to figure out ways to make accomplishments. Staying strong and having good confidence is a way to keep me going. "If a company wants to grow in a crowded market or expand without having to launch a new brand, it could acquire one that already exists."  -Davis & Baldwin 51 Networking is a way to find good connections. As an assistant stylist staying organized is another core value of mine, because being organized can help you keep a clear view of what it is that you are trying to accomplish. Having set plans can help you set and meet your goals throughout your journey of accomplishing any major goals. Having my mind set and accomplishing my goals is something that makes me happy because knowing that I am able to accomplish my goals and priorities is something that I can look back at, at the end of the day I know that I was able to do it on my own. "The core brand values may be compromised,... Or the change may create a disconnection in the mind of the audience, giving competitors an opportunity to step in." -Davis & Baldwin 48 

Final: Primary "Product"

As a stylist assistant I tend to models and their every need. For example, in hair and makeup I tend to the models head Make Up Artist and their hairstylist.  First I need to find out any measurements, heights, and sizes. For the hair and makeup you would need to know the looks that the designer is looking for. As an assistant I need to tend to their make up and make sure that models are in line for the designer’s show. Being organized at all times is a must. I need to make sure that the models are being directed to the correct areas, having a specific schedule for each model is a way to keep everything organized. “It is the emotional cornerstone for both the organisation and the product being sold. Design connects the audience to the brand.” -Davis & Baldwin 8 When it comes to the designer personally, the clothes need to be in line and assigned to the correct model. Making sure that if any model is out of place things can go wrong, so it is a must to make sure the models know what they are doing and where they are going. When it is show time, for that specific designer, it is my job to line up the models and make sure that are dressed properly in the correct outfits that were assigned to them.  Brands and branding have always been hugely influenced by graphic designers. "Brands and branding have always been hugely influenced by graphic designers. The visual interpretation and translation of brands to an audience is a fundamental element of branding” -Davis & Baldwin 8

How to make it America


What’s your superpower? What do you do better than anyone else?

Answer: Ben and Cam’s super power was to have ambition about what they were trying to sell/make as their own product or brand for their jeans. What they do better than anyone is go out and keep trying no matter the outcome was. They always took their ambition to the next level making things work to get their jeans out there on the market.

What do people frequently compliments you on or praise you for?

Answer: What others frequently compliment or praise when it comes to ben and Cam they got compliments on how they never gave up and anyone they went to see what can be done to get there jean line started always either came with something good for them or something bad.

What adjectives do people consistently use to describe you –perhaps when they’re introducing you to others?

Answer: When it comes to the best friends Cam and Ben some people may have seen them as a little show ad unorganized because they didn't bring anything to the manufacturing company to even get things started, but that was in the begging of the show. As time progress they got better. Some may classify them as very ambitious because they never gave up and they always came up with plans or some “off the wall” just to make their “under construction line started”.

What energizes or ignites you? What are your true passions? 

Answer: What energizes or ignites they boys are the fact that they know with a little more help; guides, they can make their jean collection legit and even worth being on the market for people to buy. Ben and Cam's true passion is jeans (their brand to be). I know they will be a success.

 

Advertising for LinkedIn

Using LinkedIn when it comes to marketing and advertising is a very good aspect to promote who you are and what you do in the professional business. Me personally I love this social media option and glad it has come into the marketing industry because it is like a digital resume. LinkedIn is not just some ordinary social media website because it is for professional people trying to get “LinkedIn” with other business people. Someone who is into arts for example music, graphic designing, or even designing would use LinkedIn to promote his or hers talent. Just like any social media website, they are not always safe but the person can control what goes on within their social media lines. LinkedIn is very professional therefore, only business people add you, but the problem with that is you do not know who is adding you. In class my FRM teacher Frank Pinto says, “One day I asked a guy that goes to AILV did he have a business card and he said yes but he asked for his LinkedIn.” I had wondered why he said that or why he said, “I do not add students unless they are graduates.” According to LinkedIn their LinkedIn Advertising Plan Outline is:

*       A LinkedIn account to use LinkedIn advertising. While you don’t need a completed profile or company page if you are linking to your website in your ad, having both are good for your overall online presence.

*       A definition of your ideal customer for ad targeting purposes.

*       A landing page customized for the product or service you are advertising targeted to your ideal customer.

*       An idea of how you want your ad to look by researching other ads on LinkedIn.

*       Strong headlines, descriptions, and images for your LinkedIn ad variations.

*       Time to review your ad variations to only use the ones with the best conversion rates.

*       Time to measure your results to determine if LinkedIn ads are right for your business.

 

2.    http://unbounce.com/social-media/guide-to-linkedin-advertising/

Wednesday, September 3, 2014

Tim Horton's Coffee





Tim Hortons serves coffee. Their signature flavor is served with their premium blend that is created by using a blend of 100 % Arabica beans. Their coffee is served and brewed freshly every day. After Tim Horton's success throughout his hockey career, he decided to start a coffee and doughnut business. "The chain's focus on top quality, always fresh product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods and home-style lunches." The first two products that were served at Tim Hortons were coffee and donuts. The two most popular donuts at Tim Hortons are still very well liked and very popular today. "The selection of donuts to enjoy was highlighted by two original Tim Hortons creations, the Apple Fritter and the Dutchie." One of the biggest changes in the company's products was the bite sized doughnuts. The bite sized doughnuts can now be found in over 35 different types of varieties in the world today. The very well-liked coffee from Tim Hortons is now available outside of its restaurants. The special blend is also available in cans, and so are Tim Hortons hot chocolate and English Toffee and French Vanilla cappuccinos, so that its consumers can also enjoy these great tasting products at home. Along with the regular Tim Horton restaurants, Tim Hortons locations can also be found in shopping malls, outlets of highways, universities and hospitals, in order to provide prominent visibility for the chain.  ”Most standard Tim Hortons locations offer 24-hour drive-thru service, catering to consumers on the go.”
http://www.timhortons.com/us/en/about/the-story-of-tim-hortons.php
http://www.timhortons.com/us/en/corporate/media-tim-horton.php