Using LinkedIn
when it comes to marketing and advertising is a very good aspect to promote who
you are and what you do in the professional business. Me personally I love this
social media option and glad it has come into the marketing industry because it
is like a digital resume. LinkedIn is not just some ordinary social media website
because it is for professional people trying to get “LinkedIn” with other
business people. Someone who is into arts for example music, graphic designing,
or even designing would use LinkedIn to promote his or hers talent. Just like
any social media website, they are not always safe but the person can control
what goes on within their social media lines. LinkedIn is very professional therefore,
only business people add you, but the problem with that is you do not know who
is adding you. In class my FRM teacher Frank Pinto says, “One day I asked a guy
that goes to AILV did he have a business card and he said yes but he asked for
his LinkedIn.” I had wondered why he said that or why he said, “I do not add
students unless they are graduates.” According to LinkedIn their LinkedIn
Advertising Plan Outline is:
A
LinkedIn account to use LinkedIn advertising. While you don’t need a completed
profile or company page if you are linking to your website in your ad, having
both are good for your overall online presence.
A
definition of your ideal customer for ad targeting purposes.
A
landing page customized for the product or service you are advertising targeted
to your ideal customer.
An
idea of how you want your ad to look by researching other ads on LinkedIn.
Strong
headlines, descriptions, and images for your LinkedIn ad variations.
Time
to review your ad variations to only use the ones with the best conversion
rates.
Time
to measure your results to determine if LinkedIn ads are right for your
business.
2.
http://unbounce.com/social-media/guide-to-linkedin-advertising/
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