Final: Tag Line

                                   "If I can't make you beautiful, no one can."

         

"We tried to make a single tagline work, but had no success"-Davis & Baldwin 67

"With regard to language, different media groups here use different tagline"- Davis & Baldwin 67 

Final: Paragraph emphasizing your specialty and your five key talents, weaving in your most important values, passions and skills

Ways to emphasize my specialty would be fashion sketching. Fashion sketching can be easy for some but it can also be hard for others.  For me fashion sketching came easy because of the professor who taught me how to do the sketching. My most important values is understanding styling and what I am doing. If a designer wants something done a specific way then it is my job to make the designer happy and content. My professor was able to break down the steps and show me how to do the sketching an easy way. "It is very rare that successful brands arise out of instinct alone." Davis & Baldwin 193 Sketching is that way you see things in your perspective because others might see it differently but you might see it a different way than others. Fashion sketching consists of paper and something to draw with. An easy way to do some fashion sketching is to get some tracing paper and simply do some tracing for practice. Practice does make perfect. A situation where fashion sketching might be useful for me would be if my designer is thinking of something and needs to have a quick sketch done for them. "Every agency or structure within a company is different and structures tend to reflect how those running the company prioritise the ‘brand’." Davis & Baldwin 195 Photoshop is a big value because it will benefit me in my portfolio because I never know who will be viewing my portfolio. Photoshop helps m to correct simple mistakes and make certain edits.

Final: Statement Of Your Specialty

The statement of my specialty would be fashion sketching. Fashion sketching can be easy for some but it can also be hard for others.  For me fashion sketching came easy because of the professor who taught me how to do the sketching. He was able to break down the steps and show me how to do the sketching an easy way. Sketching comes in hand because my professor told my class that there might be a situation where you might have to sit down where ever you are and visually sketch your appearance and sketching can help you at that time because what if you did not bring a camera. That is a way that fashion sketching can help you. "Some companies will plot their marketing mix on a simple graph to see if it overlaps either with a competitor or, more seriously, with one of their own products." Davis & Baldwin 160 Sketching is that way you see things in your perspective because others might see it differently but you might see it a different way than others. Fashion sketching consists of paper and something to draw with. An easy way to do some fashion sketching is to get some tracing paper and simply do some tracing for practice. "Brand experience is how the audience reacts to a brand at any contact point, and it is the basis of consumer dialogue with the brand." Davis & Baldwin 162Practice does make perfect. A situation where fashion sketching might be useful for me would be if my designer is thinking of something and needs to have a quick sketch done for them.

Final: Top 5 Talents

My top 5 talents are making people laugh in stressful situations, getting a job in the area that I currently live in, being able to keep a job for a long period of time, being able to read and write, I am able to know how to do fashion sketches and use Photoshop. Those talents come in hand because in order to get a good job you need to have certain talents. When it comes to reading, as a stylist you need to know how to read what your head stylist is trying to get at you and sometimes that doesn't need to be visually read but more mentally. "Many businesses are happy to sell known products to people they already do business with, and there are examples of companies who have essentially done this for hundreds of years..." -Davis & Baldwin 127 Fashion sketching can important to me because you never know when you’ll need it, and you might need to sketch something real quick to show to your designer and your designer might interpret your sketch into their collection. Photoshop comes in hand because you never know if one day you might need to edit an image for your designer if it is specifically needed. "Brands like to know what is popular to help them plan their direction." -Davis & Baldwin 128 In Photoshop you need to know how to use certain controls to do certain edits. Certain edits can make images look a certain way. Also certain edits can help to bring out colors in photos. In photos enhancing colors can make clothing appear a certain way, or models looks look a certain way as well.

Final: Talents

My talents are making people laugh in stressful situations, getting a job in the area that I currently live in, being able to keep a job for a long period of time, being able to read and write, I am able to know how to do fashion sketches and use Photoshop, and cooking. Those talents come in hand because in order to get a good job you need to have certain talents. Reading and writing is a must because those are very important. Without knowing how to read or write I would probably not succeed in the Fashion industry. "No product or service launches without development, but this process costs money. In deciding whether to go ahead with a new product some maths is needed..." -Davis & Baldwin 101 When it comes to reading, as a stylist you need to know how to read what your head stylist is trying to get at you and sometimes that does not need to be visually read but more mentally. "We earn more and borrow more than our parents or grandparents ever did. We have high expectations, and demand more choices."- Davis & Baldwin 103 Fashion sketching can important to me because you never know when you’ll need it, and you might need to sketch something real quick to show to your designer and your designer might interpret your sketch into their collection. Photo comes in hand because you never know if one day you might need to edit an image for your designer if it is specifically needed.

Final: Passions

My passions in short are simple mainly money, making people happy, eating food and shopping.  Making money is a passion of mine because in life money is needed for success. I have always love making people happy since I was young so I try to make as many people happy as I can. Eating, well I just love food. Shopping is one of my main passions because when I am shopping there is a lot to look at. "Brand style comes from the core – that is, the values of the brand." -Davis & Baldwin 82 When shopping I look for upcoming trends, current styles, fabrics, and good deals and prices. This all has to do with assistant styling, because as an assistant I make money helping people, I shop for anything that the designer needs, and  sometimes that shopping might include shopping for food.  As a stylist my passion is make sure that the people I assist to have my full attention during every part of the show no matter what.  In the industry I have to take this passion very seriously because when a designer gets too busy, it’s my job to make sure whatever they did not do, I do. My last passion as you can see is being a stylist assistant  it is fun. "Like someone choosing to dress in a particular way, brand style can be a surface appearance or reflect a greater depth." -Davis & Baldwin 82

Final: Core Values

The core values that matter to me are having set goals and finding ways to accomplish them.   My main goal is to make people happy and recognize my ambition towards becoming the best I can be.  So I chose to be an stylist assistant to prove myself and have my goals reached.  As a stylist’s assistant to me matter the most because it means having some big and important responsibilities. As long as I work hard, I am able to figure out ways to make accomplishments. Staying strong and having good confidence is a way to keep me going. "If a company wants to grow in a crowded market or expand without having to launch a new brand, it could acquire one that already exists."  -Davis & Baldwin 51 Networking is a way to find good connections. As an assistant stylist staying organized is another core value of mine, because being organized can help you keep a clear view of what it is that you are trying to accomplish. Having set plans can help you set and meet your goals throughout your journey of accomplishing any major goals. Having my mind set and accomplishing my goals is something that makes me happy because knowing that I am able to accomplish my goals and priorities is something that I can look back at, at the end of the day I know that I was able to do it on my own. "The core brand values may be compromised,... Or the change may create a disconnection in the mind of the audience, giving competitors an opportunity to step in." -Davis & Baldwin 48 

Final: Primary "Product"

As a stylist assistant I tend to models and their every need. For example, in hair and makeup I tend to the models head Make Up Artist and their hairstylist.  First I need to find out any measurements, heights, and sizes. For the hair and makeup you would need to know the looks that the designer is looking for. As an assistant I need to tend to their make up and make sure that models are in line for the designer’s show. Being organized at all times is a must. I need to make sure that the models are being directed to the correct areas, having a specific schedule for each model is a way to keep everything organized. “It is the emotional cornerstone for both the organisation and the product being sold. Design connects the audience to the brand.” -Davis & Baldwin 8 When it comes to the designer personally, the clothes need to be in line and assigned to the correct model. Making sure that if any model is out of place things can go wrong, so it is a must to make sure the models know what they are doing and where they are going. When it is show time, for that specific designer, it is my job to line up the models and make sure that are dressed properly in the correct outfits that were assigned to them.  Brands and branding have always been hugely influenced by graphic designers. "Brands and branding have always been hugely influenced by graphic designers. The visual interpretation and translation of brands to an audience is a fundamental element of branding” -Davis & Baldwin 8